Redken Blondage Color Depositing Purple Shampoo for Blonde, Bleached or Highlighted Hair

Blondage: Redken's Toning Solution for Cooler, Brighter Blonde Hair

Blondage is Redken's haircare system tailored for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace them with cooler, neutral tones. The system features purple pigments that work to neutralize brassy yellow undertones, resulting in a noticeably cooler blonde result.

The Blondage lineup includes a Purple Shampoo, Purple Conditioner, and Purple Hair Mask, all designed to tone and condition blonde hair. The shampoo neutralizes brassy, yellow tones, while the conditioner gently moisturizes and tones away brass. The hair mask transforms blonde hair in just 5 minutes, delivering a cooler, brighter blonde tone.

For best results, use the Blondage system as a complete regimen. The shampoo and conditioner work to neutralize brass and condition dry hair, while the mask provides time-released toning to help neutralize unwanted warmth. Apply the mask for 5 minutes for a slight cooling effect, or up to 10 minutes for a cooler-toned blonde.

Blondage is formulated with Redken's Triple Acid Protein Complex, which strengthens hair and increases elasticity to ensure strong, bright blonde color with every use. It's the ideal solution for blondes and highlights that need to correct brassy tones and maintain a cooler, more vibrant blonde look.

Compared to other Redken color care systems, Blondage is specifically designed for blonde and highlighted hair types, while Color Extend and Color Extend Magnetics cater to all color-treated hair. Blondage focuses on toning and neutralizing brassy yellow, while the other systems prevent color fade and add shine.

Blondage can be used 2-3 times per week, alternating with the Color Extend Magnetics Shampoo and Conditioner. It's important to note that the Blondage packaging and name have recently been updated, with the "Color Extend" designation being dropped to make it a stand-alone product family.

Beyond the haircare products, Redken is committed to sustainability and conscious manufacturing. 3-in-4 Redken haircare products are made in factories using renewable energy, and 156 products were recently certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products.

Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ Safe Space, providing free virtual on-demand education to hairdressers to promote inclusivity and respect.

Whether you're a natural or highlighted blonde looking to tone down brassy tones, or a color-treated hair enthusiast seeking vibrant, shiny results, Redken's Blondage haircare system is a versatile solution for achieving your desired blonde look.

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