Kerastase Blond Absolu Ultra-Violet Purple Shampoo for Lightened, Highlighted and Grey Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

Blond Absolu, part of the Kérastase range, provides instant care for the hair fiber and anti-brass neutralization to achieve the ideal cool blonde tone. Blond Absolu is formulated with ultra-violet neutralizers, hydrating and fortifying the hair fiber for illuminated hair from within. The range is powered by Hyaluronic Acid and Edelweiss Flower, where Hyaluronic Acid strengthens damaged hair, and Edelweiss Flower protects and softens sensitized hair.

Kérastase's Fusio-Dose is a professional in-salon treatment that offers instant transformation and infinite possibilities for the hair. Clients can make an appointment at their local Kérastase salon for a personalized hair diagnosis and receive tailored treatment.

The Blond Absolu collection includes the Ultra-Violet Shampoo, which neutralizes brassy and yellow undertones, nourishes, and strengthens damaged blonde hair, enhancing softness and shine. The Cicaflash Conditioner nourishes to instantly restore damaged hair, strengthens to protect against breakage and split ends, and deeply moisturizes to soften hair.

The Ultra-Violet Hair Mask also neutralizes brassy and yellow undertones, nourishes, and strengthens damaged blonde hair, enhancing softness and shine. The Cicaplasme Hair Serum strengthens hair to prevent damage and breakage, protects from heat damage up to 450°F, and smooths hair to enhance shine. The Cicanuit Hair Serum strengthens hair damaged by lightening treatments, protects against breakage and split ends, and hydrates to smooth hair and enhance shine.

Finally, the Cicaextreme Hair Oil recovers and strengthens damaged blonde hair, reduces frizz and split ends, and delivers a soft, high-shine finish.

Brassiness in lightened or bleached hair can occur due to unwanted red or orange undertones. The Blond Absolu Bain Ultra-Violet Purple Shampoo's formula contains ultra-violet neutralizers to cancel out these unwanted undertones and eliminate brassiness. It is recommended to use the shampoo weekly, with the frequency adjusted based on the level of bleaching in the hair, as advised by the hairdresser. When used properly, the shampoo will not stain or turn the hair purple.

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