Framesi Color Lover Dynamic Blonde Purple Shampoo and Conditioner Set

From the Manufacturer: About Us

Inspired by the vision of founder Roberto Franchina in Milan, Italy, FRAMESI has maintained a forever and always dedication to the professional hairdresser. We offer innovative, high-quality hair care products that deliver salon-precision, predictability, and performance.

Our foundation is built upon color and cutting education, establishing a platform for the hairdresser to blend beauty and fashion with individual artistry and creativity.

Focus on Sustainability

At FRAMESI, we are committed to reducing our environmental impact. Small changes in product size and weight can lead to lower carbon emissions. We have created the "Compact by Design" initiative to identify products that, while they may not always look very different, have a more efficient design.

By removing excess air and water, our products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Here are a few of the many ways our products can qualify for the "Compact by Design" initiative:

1. Concentrated Formulas: By removing excess water, we can create more concentrated formulas that require less packaging and are more efficient to ship.

2. Lightweight Packaging: We use lightweight materials, such as aluminum and recycled plastics, to reduce the overall weight of our products.

3. Reduced Packaging: We optimize our packaging design to eliminate unnecessary components, further reducing the overall weight and volume of our products.

4. Efficient Shipping: Our "Compact by Design" products are designed to be shipped more efficiently, with fewer trucks and less fuel consumption.

5. Minimized Waste: By reducing excess packaging and water content, we minimize waste throughout the production and distribution process.

At FRAMESI, we are constantly exploring new ways to enhance the sustainability of our products and operations. Our commitment to the environment is an essential part of our brand, and we are dedicated to making a positive impact through our Compact by Design initiative and other sustainability efforts.

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